The development site is located on the eastern edge of Malvern approximately 1 mile north east of Malvern town centre in a predominantly residential area with existing housing along its north and west boundaries.
The site has a prominent frontage to the North End Lane/ Townsend Way (B4028) which links with Worcester Road (A449) approximately 1/4 mile from the site.
The site is approximately 4.84 acres (1.96 hectares) and comprises open scrub land which was previously used as a BMX track. A public right of way runs along the western boundary of the site that links Townsend Way with the housing development on Wren Avenue and Mayfield Road.
North End Lane/Townsend Way, Malvern