In the black
Harris Lamb’s Retail team has been working with clients with a view to boosting their high street presence ahead of November 27th.
The Black Friday phenomenon is no longer the online secret for savvy shoppers that it once was – the last Friday in November is now one of the biggest dates in the retail calendar, and is expected to extend itself to a full week as retailer capitalise on the opportunity.
A survey carried out by software firm SAS has revealed that one in five UK shoppers will be attracted by Black Friday, and that the day – associated with massive discounts and deals – is more popular than Christmas week when it comes to seasonal shopping.
It’s something more and more retails – independent and chains alike – are keen to make their mark on, with many wanting to secure a high street presence in advance of that date to ensure footfall and cash-flow.
Our Retail team works with clients to identify prime sites in shopping centres, on retail parks, and on high streets across the UK to enable them to do just that.
To find out how the team can help raise the high street presence of your brand, contact the team at firstname.lastname@example.org