HARRIS LAMB OVERSEES FURTHER WRAPCHIC EXPANSION INTO MERRY HILL
The business, which was founded by Mahesh Raikar in 2012, has grown from one site in a central Birmingham mall to having a presence in the Bullring, on key high streets, in hospital food courts and on university campuses, and is set to open its Merry Hill site before Christmas.
Wrapchic opened its Bradford outlet earlier this month the Westfield shopping centre.
Harris Lamb was retained at the beginning of the year to identify UK sites for Wrapchic, and David Walton, head of retail, said the business model was proving a huge success on high streets across the country.
“Wrapchic has enjoyed incredible growth across the UK and is already looking into launching abroad, and we’re committed to supporting its growth. Harris Lamb has worked closely with the business to secure an excellent location in the Merry Hill shopping centre, as well as other sites which will be revealed over the next few weeks.
He said that Harris Lamb is continuing talks with key landlords and providers across the country to negotiate a further presence for the chain.
Mahesh said: “Wrapchic is going through an exciting transition at the moment, increasing its lunchtime grab-and-go offering to options that are suited to all times or the day and evening, and we’re looking at evolving the business from snack counters into fully-fledged atmospheric restaurants offering a bar service.
“The response to our launch in Bradford was fantastic and we look forward to the Merry Hill launch before Christmas. We anticipate further growth in 2016 and we’re glad to have Harris Lamb as a partner to help us do so. The retail team has committed time to understanding the business and its change of focus and has become a pioneer for our business, using that knowledge to find complementary sites,” he said.
The business is currently exploring expansion opportunities within Northampton, Nottingham and Central London, as well as Dubai, Bahrain and New York.