FROM MIDDLE ENGLAND TO THE MIDDLE EAST: THE GROWTH OF WRAPCHIC
Harris Lamb is delighted to announce that Indian fast-food chain Wrapchic has commenced work on its first international outlet.
The business, founded in 2012, has expanded its UK operation with great success and has today revealed that work is underway on a Dubai operation.
In May 2015, Wrapchic founder Mahesh Raikar, attended Harris Lamb’s annual conference to discuss the growth of the business and its expansion plans, revealing his ambition to operate abroad within the next two years.
Mahesh said: “Wrapchic has enjoyed incredible growth across the UK and is already looking to open its first outlets abroad, and we’re committed to supporting its growth. Harris Lamb is currently in talks with key landlords and providers across the country to negotiate a further presence for the chain.
“Wrapchic is going through an exciting transition at the moment, increasing its lunchtime grab-and-go offering to options that are suited to all times or the day and evening, and we’re looking at evolving the business from snack counters into fully-fledged atmospheric restaurants offering a bar service.
“Harris Lamb has committed time to understanding the business and its change of focus and has become a pioneer for our business, using that knowledge to find complementary sites.,” he said.
David Walton, Head of Retail, said that he was thrilled to see Wrapchic continuing to thrive.
“Mahesh is a great influencer and his business has grown from one site in a central Birmingham mall to having a national presence. The fact that Mahesh’s desire to enter the international market has come to fruition 12 months ahead of schedule is no surprise to us; he is an incredibly focused individual and one we’re delighted to be working so closely with. We wish he and the business every success in its first international venture.”