Resorts World Birmingham will rival Bicester Village

Whilst seeking suitable sites for a retail client Head of Retail David Walton visited Resort World Birmingham this week.

The £150m integrated leisure and entertainment complex will deliver a wide range of leisure and entertainment offers to visitors, including a 50-unit outlet centre selling a range of discounted fashion, shoes and electronics, 178 four star bedrooms with 5 five star suites and an Asian-themed spa, a state-of-the-art 11-screen cinema, a casino, a wide range of internationally-themed restaurants and bars and a banqueting and conference centre.

Will Resorts World Birmingham rival Bicester Village?

David says: “I believe that this is a real rival for Bicester village. The site is easily accessible, being a short walk from both Birmingham international airport and the mainline railway station that serves both the airport and the NEC, and is also on an intersection of the M6, M42 and A45 giving easy access to a wide shopping population.

“Plus it has the benefit of a large amount of parking with dedicated car parks and those shared with the NEC. The shopping and leisure offer that Resorts World Birmingham will boast will complement the  NEC events, conference trade and concerts. The fact that the centre will be open 24-hours a day with its casino, bars hotel and Imax cinema will enable also retailers to have extended opening hours.

“There are some exciting names planned for the retail aspect of Resorts World Birmingham and we look forward to seeing an open scheme in the next few months.”