Charles D’Auncey

Charles D’Auncey, director of Harris Lamb, oversaw the sale on behalf of Alamo, and said that there had been a significant amount of interest in the site due to its greenfield status and its village location.

“This particular site was in high demand with developers thanks to its prime location – the land is situated on the edge of Salford Priors itself and leads to open countryside.

“It is largely screened from incoming views and is close to a primary school and other village amenities, which makes it ideal for creating a residential community,” he added.

The Station Road site has already been awarded outline planning consent for 60 properties subject to the developer making a contribution toward youth and adult public open space and health provision, as well as providing 40 per cent of the site to affordable housing allocation.

Charles added: “Following a lengthy hiatus in the housing construction sector, confidence has returned as the economy has improved; something the introduction of the Help To Buy Government initiative in 2013 has helped to escalate.

“As a result, Harris Lamb has been working with a number of clients to identify suitable land supplies for residential development and liaising with interested developers to secure the sale, planning permission and support site-works where appropriate.

“Salford Priors’ close proximity to Stratford-upon-Avon and the number of designated conservation areas in the village makes it a very desirable place to live, but available land to build homes to enable that is in scarce supply, making this a rare opportunity for house builders

Construction at the Station Road site is expected to start early next year.

Harris Lamb’s reputation for residential land sales sees the business work with a number of private land-owners to negotiate sales with leading UK developers. Prior to securing the sale of the Station Road land, Harris Lamb sold Walton Fields, a 15-acre site in Stone, Staffordshire on behalf of Nova Capital Management to Taylor Wimpey for a residential development of 215 new homes.

For details on the residential land sales process, contact Charles D’Auncey on 0121 213 6002 or at charles.dauncey@harrislamb.com